To maintain its dominance in the high-end smartphone market, Apple said the company’s AI software will be used to improve Siri, as well as enhance features such as recognizing and identifying objects captured by the phone’s camera.
Apple Intelligence will be available as a free software update. The first set of Apple Intelligence features will be available in a test version from October as part of iOS 18.1.
The iPhone 16 lineup’s camera system includes a 48MP Fusion camera with a 2x Telephoto option, while a new Ultra Wide camera enables macro photography.
Company executives noted that the phone’s new A18 chip delivers a significant leap in performance and efficiency, allowing for demanding AAA games and providing a major boost in battery life.
A notable feature of the iPhone 16 is a customizable button that can control the camera, in a design similar to previous models.
Available in 6.1-inch and 6.7-inch display sizes, the iPhone 16 and iPhone 16 Plus come in five colours: black, white, pink, teal, and ultramarine.
The higher-end iPhone 16 Pro and 16 Pro Max are made from titanium and feature additional AI capabilities, such as offering suggestions on how to set up photo shoots more effectively and providing audio-editing features aimed at professional-level video production.
Prices for the iPhone 16 start at $799 (about RWF 1.06 million), while the iPhone 16 Plus starts at $899 (about RWF 1.19 million). The devices are available in 128GB, 256GB, and 512GB storage options.
Apple will start accepting pre-orders for the new iPhones on Friday, September 13, and the devices will be available for purchase on September 20, 2024.
The unveiling of the new phones is expected to further intensify competition in the market, as rivals like South Korea’s Samsung and China’s Huawei continue to release products aimed at delivering powerful, personalized experiences to their users.
Huawei is expected to release its trifold phones in the coming days, with prices starting at more than $2,800. These devices will also come equipped with artificial intelligence features such as text translation and cloud-based content generation.
Apple Watch and AirPods
In addition to the iPhone 16, Apple also unveiled new Apple Watches and AirPods with health-focused capabilities and hardware-design improvements.
Apple executives explained that the new watch can detect longer-term health conditions, such as sleep apnea, and can respond to emergencies, like a fall.
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