This philosophy wasn’t just about expansion but was a focused effort on high-quality development, particularly in the leisure industry, to meet the refined demands of today’s tourists.

As the world moves towards a more consumer-centric era, Pinggu’s initiatives are aligning with Beijing’s ambition to become an international center for consumers. The concept of transforming Pinggu into a World Leisure Valley is both a response to and a catalyst for this transformation, recognizing the district’s ecological and historical richness as invaluable assets.

The blueprint for this transformation, the World Leisure Valley Conceptual Plan, is a masterclass in strategic leisure planning. It envisages a leisure landscape that includes a network of scenic spots interwoven with local towns and villages around the central hub of Jinhai Lake. This initiative plans to go beyond conventional tourism by creating 20 all-inclusive rural leisure complexes that operate under a dual-use system—serving both leisure and emergency needs.

These complexes are part of a broader scheme to cultivate an immersive leisure consumption culture. By integrating cultural experiences with consumer activities, Pinggu is setting up a diverse industry chain that caters to all ages and preferences, from health-focused leisure products to agricultural tourism that allows visitors to engage directly with modern farming practices.

The dual-use strategy extends into the construction and revitalization of rural areas, where previously idle land is being transformed into high-quality leisure complexes under the unified brand "Taozui Pinggu." This initiative not only redefines rural tourism but also opens new avenues for economic growth, with projects like the Nanshan Village community setting the template for future developments.

Cultural empowerment is another cornerstone of Pinggu’s strategy. Recognized as a national cultural industry empowerment pilot area in 2023, Pinggu has successfully merged its cultural hallmarks—like its famed peaches and unique violin craftsmanship—with its tourism strategies.

The district’s commitment to culture was showcased spectacularly at the Beijing Land Art Festival, which drew 60,000 visitors to admire the creativity displayed by local and international artists. This cultural push continued with the creation of the Pinggu Nanshan Art Season in partnership with Tsinghua University, further enriching the local cultural landscape.

Seasonal festivals under the "Taozui Pinggu" brand have become key events, drawing visitors year-round with themed celebrations that range from peach blossoms in spring to cultural fairs in winter. These festivals not only celebrate Pinggu’s agricultural heritage but also enhance its economic profile.

Innovatively, Pinggu is also redefining leisure with the introduction of the "Camping+" model, which blends traditional camping with cultural and entertainment offerings, setting a trend that other regions are keen to follow. The district’s coffee culture is also thriving, with festivals like the Shandongzhuang Town Rural Coffee Culture Festival turning into major economic and social events.

With a blend of ecological preservation, cultural enrichment, and innovative leisure activities, Pinggu is truly crafting a future where tourism is synonymous with quality, culture, and sustainability.

Pinggu is also redefining leisure with the introduction of the "Camping+" model, which blends traditional camping with cultural and entertainment offerings.

The World Leisure Valley Conceptual Plan envisages a leisure landscape that includes a network of scenic spots interwoven with local towns and villages around the central hub of Jinhai Lake.

Jinhai Lake Scenic Area is located 15 kilometers east of Beijing Pinggu District.

The blueprint for this transformation, the World Leisure Valley Conceptual Plan, is a masterclass in strategic leisure planning.