He made the remarks on November 5, 2026, in London, during an evening reception bringing together the Rwandan delegation and tourism partners, held following the conclusion of the World Travel Market (WTM) 2026.

Speaking on behalf of Rwanda’s High Commissioner to the UK, Johnston Busingye, Mugabutsinze said the gathering provided an opportunity to strengthen relationships established during three days of meetings and discussions among tourism industry professionals.

To illustrate his message, he cited a Rwandan proverb: “Akanyoni katagurutse ntikamenya iyo bweze”, which translates as: “A bird that does not travel does not know where the harvest is plentiful.”

He explained that the proverb highlights how stepping beyond familiar surroundings opens doors to new opportunities, broadens perspectives and encourages people to discover new possibilities. These values, he noted, are closely linked to tourism, which is built around travel, discovery and curiosity.

Addressing members of the Rwandan delegation, he expressed hope that they would return home with new business contacts and opportunities for further collaboration. He also encouraged international partners to take the next step by visiting Rwanda and experiencing its attractions firsthand.

“Our delegation came here to tell you about Rwanda. We warmly invite you to visit our country and discover it for yourselves,” he said.

He further highlighted Rwanda’s hospitality as a reflection of the friendship and warmth extended to visitors, noting that although the reception was held in London, it also offered an opportunity to share a taste of that welcoming culture.

Reflecting on the past 30 years, Mugabutsinze spoke about the significant transformation Rwanda has undergone, attributing it to long-term vision, national unity and a commitment to sustainable development.

He noted that, under the leadership of President Paul Kagame, Rwanda has prioritised peace, resilience, forward-looking development and international engagement.

This vision, he explained, is also reflected in the country’s approach to tourism development, which contributes to economic transformation, community development and stronger international cooperation.

The diplomat also commended the role of tour operators, travel agencies, airlines and other industry professionals in connecting Rwanda with visitors from across the world.

“Through your experience, the advice you provide and the relationships you build with travellers, you help introduce Rwanda to new audiences and inspire them to discover our country,” he said.

He concluded by emphasising that the purpose of the reception went beyond showcasing Rwanda’s tourism attractions. It was also an opportunity to strengthen relationships, exchange knowledge and explore new business partnerships that would benefit all parties.